Wisdom.Applied Wednesday: Brands to the Future

SPOILER ALERT! Because there are apparently people among us who have not seen the Back to the Future Trilogy.  Since you’re Interneting right now, you must be aware that today is Back to the Future II Day. Yes, today is the day the Doc Brown, Marty McFly and his girlfriend Jennifer Parker travel to from […]

Two for Tuesday: Two Stand-Out CPG Brands in Latin America

The average person uses Consumer Packaged Goods (CPGs) every day from food and beverages to clothing. But brands know all too well how easy consumers to switch between CPG brands; the CPG market is a highly saturated and competitive market. To stand out, brands must adapt to the ever-changing consumer landscape. For example, the middle class population of Latin America […]

Two For Tuesday: SXSW

It is possible, (but not recommended to admit publicly), that you are unfamiliar with SXSW. In their words:  “The South by Southwest® (SXSW®) Conferences & Festivals (March 8-17, 2013) offer the unique convergence of original music, independent films and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery.” In these days […]