Anyone who has ever watched a video on YouTube has undoubtedly come to dread those five second of pre-rolls. For being as despised as pop-up ads, pre-roll ads surprisingly still remain a popular marketing tool with brands. So why do pre-roll ads suck so much? Because the creativity behind them is usually lack luster. YouTube’s […]
Tag: Geico
Funny Advertising Halloween Costumes for Friday
Care to guess how much Americans will spend on celebrating Halloween this year? Between the candy, costumes and decorations, Americans will spend $7.4 billion on today’s holiday. While this doesn’t come nearly as close to what analysts predict Americans will spend on Christmas this year, Halloween is a huge holiday for retailers. On costumes alone, consumers […]
Wisdom.Applied Wednesday: Animation and Advertising
Animation isn’t just for children’s movies; it also works well in advertisements. From Snap, Crackle and Pop to the Geico Gecko, brands have used animation in their ad campaigns since the 1940s. The graphic appeal and humor of animation is appealing to consumers, so on this Wisdom.Applied Wednesday, we will be looking at the variety of […]
2013: Top Ten Ads According to SJG
As 2013 comes to an end, it seems natural to be in a reflective mood. Some think about their travel adventures, others recall endearing memories with friends and a few like me wonder if the Ventra card was the apocalypse Pop-Pop warned us about. I’ve also been reflecting upon the top advertisements of 2013. Those […]