As technology grows and develops, new digital mediums emerge. The inventions of television, the Internet, social media, and smart phone apps all took the world by storm. In the advertising world, when a new technology emerges, we immediately seek to find the advertising potential of new technologies and try to adapt to mastering those technologies. […]
Tag: google+
Wisdom.Applied Wednesday: Brands Get A Makeover
Yesterday, Google rolled out a complete overhaul of its logo to reflect the ever-evolving way in which users are accessing the company’s tools. For this week’s Wisdom.Applied Wednesday, Katie Schrantz takes a look at some other brands that have recently updated their logos, as well as the design trend that’s currently all the rage. […]
Wisdom.Applied Wednesday: Will Facebook Become The New Google?
Unsurprising to anyone, Google is the Internet’s number one website. Clearly Google’s search engine site is extremely popular, but Google’s other web applications–Google Maps, Google Drive, Google Play, Google News, etc.–have made digital giant the “King of The Internet.” However, it’s possible that Google may have to hold tightly to that crown in the next few years […]
Throwback Thursday: Happy Sweet 16 Google
I don’t mean to sound like one of those kids from the AT&T U-Verse ads, but kids today sure have it easy. When I was a growing up, I had to use books and encyclopedias as references for papers–not ebooks or online resources. Compiling research literally meant getting up off my rear and going out to gather […]
Fun Friday: Insane YouTube Facts
Together, people all over the world watch six billion hours of video on YouTube each month. That’s almost an hour for every person on Earth. As ads run before almost every video, that’s pretty great news for brands. But do you think YouTube commercials have an influence on people? Yes, even if 75% of YouTube in-stream ads […]
Wisdom.Applied Wednesday: The MySpace Apocalypse
Like the countless zombie movies and TV shows blanketing our culture right now, MySpace rose from the dead earlier this year. After its heyday (from 2005 to 2008 when it ruled the burgeoning world of social networking), MySpace began a precipitous decline in user base as young people flocked to Facebook. At the time, pundits […]
Trending News Monday: Tech in the News
Google is playing Throwback Monday today for the 40th anniversary of the Rubik’s Cube (that doesn’t sound at all like something a tech company would highlight). If you’ve been wasting your day away trying to match up the colors of Google’s digital Rubik’s Cube (a.k.a. the most frustrating interactive logo the search engine has ever displayed), and you’ve missed the […]
Wisdom.Applied Wednesday: The Web Gets Visual
If a pictures worth 1,000 words, what’s a website with 1,000 pictures worth? 1,000,000? 16, 000,000,000? More image-based websites seem to be cropping up every day. Visual web content has been on the rise for years, and it’s exponentially changed the way everyone (from developers and designers to users and consumers) uses the Internet. Proof […]
Throwback Thursday: Today’s Technology Drives Yesterday’s Cars into Tomorrow
Four: that’s the number of states where autonomous cars can currently legally operate. The legislation seems a bit premature at first. After all, Google’s $150,000 driver-less vehicle is not yet on the market, and even so, is this really technology that will drive us into the future? Actually, as it turns out, driver-less (also known […]
2013: Top Ten Ads According to SJG
As 2013 comes to an end, it seems natural to be in a reflective mood. Some think about their travel adventures, others recall endearing memories with friends and a few like me wonder if the Ventra card was the apocalypse Pop-Pop warned us about. I’ve also been reflecting upon the top advertisements of 2013. Those […]
Two for Tuesday: Negative Advertising
We’ve all been exposed to the occasional attack advertisement, most notably during election seasons. They can be nasty, controversial and even untrue; but do they work? In recent years, several brands have turned negative in their ad campaigns against rival companies. This Tuesday, we’ll look at two examples of those brands. “Scroogled” http://www.youtube.com/watch?v=63u-RG-31B0 […]
Wednesdays without Will: Cash isn’t King
Ever step inside a coffee shop or retail store, order something and then realize you have no cash? Not a problem; you pull out your credit card or debit card and swipe. It’s an easy, painless transaction. Now have you ever been to a small boutique, a food truck or been with an on-call service […]