Two For Tuesday: When Awards Go Viral

The Emmys take place this upcoming Sunday, September 20th. For this week’s Two for Tuesday, we take a look at how other awards shows have proven to be great opportunities for brands looking to make a mark on pop culture.   Marketing and advertising departments spend a lot of time and money creating new campaigns and […]

Wisdom.Applied Wednesday: Americans, Advertisers and the World Cup

The 2014 FIFA World Cup is just fifteen days away, and advertisers all over the world are gearing up for the event. Of course, American advertisers might have to try a little harder than marketers in other countries. Ad Age summed up the American World Cup ad game pretty succinctly with an article title: “Here’s How ESPN is […]