The Hop to Hob: Why IHOP Changed its name to IHOB

In June, breakfast chain IHOP announced it would change its name to IHOB. This lead the public into a wild guessing game of what the “B” could possibly stand for. The most common guesses were Breakfast, Brunch, Bananas, and more. Their twitter account is now @ihob, there are now billboards and store signage that say ‘’IHOB’, […]