Throwback Thursday: Selena the Legend, the brand

In 1995, on what would have been Selena’s 24th birthday, then Governor of Texas George W. Bush declared April 16th, Selena Day. This Throwback Thursday, let’s look at the legacy Selena has left in the years since her death. Selena was, and will remain one of the most beloved woman in the Latino community, second only […]

Two for Tuesday: Ephemeral Advertising

Brands have been following consumers wherever they go for years, and recently that has meant social media more than anywhere else. Likewise, they’ve been experimenting with how best to reach consumers through these services. Facebook posts work best with pictures; Twitter can be used to speak directly to an audience and address concerns, etc. But […]

Talking window or advertising to the bone?

If you ever get tired on the train, be careful: a new advertising medium could put some new purchasing ideas in your head. While several countries ban subliminal advertising, marketers in Germany found a loophole and created a way to tap directly into consumer brains through the “talking window” on trains. While it’s not exactly […]

Two For Tuesday: SXSW

It is possible, (but not recommended to admit publicly), that you are unfamiliar with SXSW. In their words:  “The South by Southwest® (SXSW®) Conferences & Festivals (March 8-17, 2013) offer the unique convergence of original music, independent films and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery.” In these days […]