In June, breakfast chain IHOP announced it would change its name to IHOB. This lead the public into a wild guessing game of what the “B” could possibly stand for. The most common guesses were Breakfast, Brunch, Bananas, and more. Their twitter account is now @ihob, there are now billboards and store signage that say ‘’IHOB’, […]
Tag: marketing
Importance of Simplicity: A Message from Chicago’s “You Are Beautiful” Art Campaign
If you’ve been anywhere outdoors in the Chicago area in the past five years, you have probably seen various signs and art pieces written with the phrase “You Are Beautiful” on it around the city which can be spotted in the neighborhoods of Rogers Park, Uptown, Andersonville, West Loop, Chinatown, and Ukrainian Village. This […]
Throwback Thursday: Summer Days, Great Campaigns
Ask anybody about the leisurely pace the world seems to take come summertime and they’ll sing the slowdown’s praises until the weather gets cold again. As long as they aren’t a company looking at sales, which inevitably encounter a similar crawl once the warm days hit. In order to succeed in this lethargic season, it […]
Wisdom.Applied Wednesday: Pinterest Piquing Brand Interest
Since Pinterest burst onto the scene, marketers have been waiting for the day that it would transform from a digital cork board to a digital mall. The site, which celebrated its fifth birthday last week, has 70 million monthly visitors Pinterest is dominated by women, 68 percent of the sites users are females between the […]
Two Pre-Roll Ad Campaigns For Tuesday
Anyone who has ever watched a video on YouTube has undoubtedly come to dread those five second of pre-rolls. For being as despised as pop-up ads, pre-roll ads surprisingly still remain a popular marketing tool with brands. So why do pre-roll ads suck so much? Because the creativity behind them is usually lack luster. YouTube’s […]
Will Lammily Shake Up the Barbie World?
The biggest shopping season of the year starts in one week. Children are finalizing their wish lists, and parents are researching products, prices and the lot. While millions of little girls and boys will surely get their hands on some dolls this holiday season, some might be unwrapping a truly new doll: Lammily, or what […]
Wisdom.Applied Wednesday: The Web Gets Visual
If a pictures worth 1,000 words, what’s a website with 1,000 pictures worth? 1,000,000? 16, 000,000,000? More image-based websites seem to be cropping up every day. Visual web content has been on the rise for years, and it’s exponentially changed the way everyone (from developers and designers to users and consumers) uses the Internet. Proof […]
Two Perspectives on Miley for Tuesday
Miley Cyrus came into September like a “wrecking ball” and she seemingly “can’t stop”—from her Twerking and notorious VMA performance, to her latest misunderstood music video and recently confirmed split from Liam Hemsworth, Miley has had a constant presence in the headlines. This Two for Tuesday, we’re exploring two points of view on the young […]
Two for Tuesday: Two Diverse Ads
I don’t know if I was just being innocent or naive, but I thought that living in the 21st century (or 20th century if you’re Ryan Lochte) meant that racism, homophobia and sexism were social institutions confined to previous generations. However, prejudice seems like the ugly American wound that just won’t go away (once you think it’s healed, […]
Loco for Tacos: Advertising That Sells
Advertising is consistently changing. From “can bags” to talking animals, we’ve seen advertisements come and go; yet, some seem to embed themselves in our minds forever. Tapping into Our Emotions Does the phrase, “Yo quiero Taco Bell” (“I want Taco Bell”) ring a, well, bell? Whatever happened to that cute talking Chihuahua named Gidget who […]