Wisdom.Applied Wednesday: You Say NBA, I Say Ene-Be-A

As sports fans prepare for the beginning of the NBA Finals tomorrow night between Stephen Curry’s Golden State Warriors and LeBron James’ Cleveland Cavaliers, we take a look at how the league is leading the way when it comes to connecting with its growing Latino audience.   In 2010, “La ENE-BE-A” (a translation of the NBA, […]

Two For Tuesday: Fast Food Chains And Sports Sponsorship

Since 1980, the worldwide population has gained a lot of weight: obesity rates have doubled globally, and 2.1 billion people are currently overweight or obese. Campaigns to overcome this epidemic are usually centered on encouraging people to eat healthy and participate in physical activity. Many of these campaigns, such as Michelle Obama’s “Let’s Move” program, employ professional […]

Funny Friday: Soccer Isn’t for Everyone

Ann Coulter has called shenanigans on soccer in her The Clarion Ledger post. Ridiculous? @TheTweetofGod thinks so. Ann Coulter’s column about how soccer is an example of the decay of America, is an example of the decay of America. http://t.co/nxbNxddNFG — God (@TheTweetOfGod) June 26, 2014 Our Space readers, if you haven’t noticed, I’m a […]

Trending News Monday

Spend the weekend binge watching the second season of Orange is the New Black and miss the top headlines? Fear not, here’s the weekend’s top headlines we’re featuring on this Trending News Monday.  Tracy Morgan Remains in Critical Condition Comedian Tracy Morgan, known former SNL cast member and 30 Rock star, remains in critical condition after […]

Two for Tuesday: Racism and Celebrity Endorsements Gone Wrong

If the Donald Sterling scandal has done anything, it’s once again exposed that brands who associate with controversial public figures, especially when the controversy involves racism, are flirting with disaster. When TMZ released the recording of Sterling making 15-minutes worth of racist banter, several brands cut their ties with the team he owns. Sterling, who was banned from the NBA for […]

Two for Tuesday: Two Interesting Album Releases

2013 is the year of interesting album releases. With all the music-playing mediums, promoting albums have become a bit of a game: Fall Out Boy came back overnight from a long hiatus with a new single and music video; Miley Cyrus brought a new sound to mirror her new image and used her shock-factor VMA performance […]

Throwback Thursday: Michael Jordan to Derrick Rose

October has arrived, leaving one thing on my mind: the Chicago Bulls! As a HUGE Bulls fan (see my bio), this is my favorite time of year. Before I get worked up and start ranting about what I’m most excited about this season, let’s take a look at how far the team has come; after […]

Trending this Tuesday

With one in three people under 30 getting their news from social networks, we decided to see whats trending in the news realm today and bring it to Our Space. So, without further adieu, this Two-for-Tuesday we’re highlighting two trending topics. WILL ABERCROMBIE’S ANTI-BULLYING EFFORTS HELP ITS BRAND IMAGE? Back in 2006, Abercrombie & Fitch’s […]

Throwback Thursday: This Day in History

Remember, Remember the… sixth of June? Well since it’s Throwback Thursday, don’t mind if I do. Well, some of us might remember June 6 in its historical context: The Battle of Normandy aka D-Day. In case you were asleep in history, never actually got to WWII in class or simply can’t remember the details, I’ve highlighted […]

Two for Tuesday: Two must see Series

One of the best Chicagoan attributes is their undying allegiances to their respective sports teams (aside from the random Packer fans who were born and raised in Chicago—they really make no sense). Whether we’re talking baseball, basketball, football or hockey, Chicago has one of the biggest fan bases. Can I get a “Da Bears, Da Bulls, Da […]

Wednesdays with Will: Top NBA Memes

Welcome to Wednesdays with Will. Today, in the spirit of the NBA playoffs, I’m showcasing my five favorite NBA memes. Check them out below, and don’t forget to vote for your favorite. // Post by NBA Memes. // Post by NBA Memes. // Post by NBA Memes. // Post by NBA Memes. LOLOL Lebron’s hairline […]

Finally, Chicago Basketball is Back!

Guess who’s back, back again, the Bulls are back—tell a friend! With the excitement of the Chicago Bulls kicking off their 2012-2013 season (without Derrick Rose) at the United Center against the Sacramento Kings last night, they pushed out an integrated marketing campaign entitled, Chicago Basketball. The campaign taps into the heart of how Chicago relates […]