Funny Brands Following March Madness

What time is it? Madness time. That’s right, the not-a-national-holiday-but-should-be known as March Madness began yesterday, and by now mostly everyone’s brackets are irrelevant (thanks a lot Iowa State and Baylor). Oh well, that’s the way the Big Dance works. If your bracket is shot already, cheer up by taking a look at some of the […]

Two For Tuesday: Fast Food Chains And Sports Sponsorship

Since 1980, the worldwide population has gained a lot of weight: obesity rates have doubled globally, and 2.1 billion people are currently overweight or obese. Campaigns to overcome this epidemic are usually centered on encouraging people to eat healthy and participate in physical activity. Many of these campaigns, such as Michelle Obama’s “Let’s Move” program, employ professional […]

Wednesdays with Will: March Madness

It is that glorious time of the year again. The time of the year where a single basket is the difference between a full on temper tantrum and the gleeful prance of victory, where friends come together to watch games all day long and alma mater chants can be heard from street to street. March Madness holds a […]