Wisdom.Applied Wednesday: Under Armour Doubles Down for Next Two Olympics

True or false, you’re only as good as your tools? False, at least that’s that case with the U.S. speedskating team and their Mach 39 suits by Under Armour. The Team USA sponsors started off the Olympics promising, debuting the Mach 39 (marketed as the fasted speedskating skinsuit ever created). Under Armour even tasked Lockheed […]

Throwback Thursday: Memorable Olympic Moments

Aside from being the sole credit card provider to actually work in Sochi’s Olympic Park, Visa does a great job dominating the Olympics: their ads play on nostalgic (or throwback, if you will) elements that have the power to resonate… as long as they pick up on the memorable moments.     Unfortunately for the […]

Stay the Course

The 1896 Summer Olympics resurrected a long distance course first run by Pheidippides thousands of years before when he  announced the Greek’s victory in the Battle of Marathon. A year later, 1897, Boston—the city from which the American Revolution was born and whose shot was heard ‘round the world—began holding its annual marathon. The Boston […]

Looking Back, For Old Times’ Sake

“Should auld acquaintance be forgot and never brought to mind?” (Should we just forget the past) I think not. Before we bring a new year in, let’s take a look back at the one we’re leaving. As 2012 draws to a close, we’ve got a lot to reflect on– not just personally or locally, but globally. […]

The NCLR ALMA Awards… What’s to not Love?

This  past Friday, the stunning brunette, Eva Longoria, and hilarious George Lopez hosted the 2012 NCLR ALMA Awards to celebrate Hispanic achievements in entertainment, film, television and music. It was a night full of laughs, glitz and glamour. Below are five reasons why I thought it was a night I was sure not to miss […]