Wisdom.Applied Wednesday: Brands to the Future

SPOILER ALERT! Because there are apparently people among us who have not seen the Back to the Future Trilogy.  Since you’re Interneting right now, you must be aware that today is Back to the Future II Day. Yes, today is the day the Doc Brown, Marty McFly and his girlfriend Jennifer Parker travel to from […]

Two for Tuesday: Coke vs. Pepsi

Jennifer vs. Angelina, Britney vs. Christina, Batman vs. Superman– we all love to pick sides in long standing rivalries. These ones in particular have been dividing our country for years, but no feud has lasted quite as long as Coke vs. Pepsi. Despised by health-conscious people and loved by thirsty people, these cola kings have become […]

Funny Friday: THE DRESS

“Black not yellow, black not yellow, black not yellow, black not yellow.”   Who knew that one post about the color of a dress on Tumblr would break the Internet? But alas, that’s exactly what happened. By now, you’ve probably noticed #TheDress making its way across the Internet… The dress you saw may have appeared […]

Two Branded Music Videos for Tuesday

Music videos are the most popular videos shared on the web. Although these videos are widely available and shared, music videos don’t function to sell albums the way they used to. Online streaming has become the most popular music medium thanks to platforms such as YouTube and Spotify. Instead of creating music videos to sell an […]

Two for Tuesday: Infamous Reversals

Sometimes, it’s not a bad idea to switch a brands style—staying updated with the latest and the greatest trends. However, when brands change their identity, it can bring on a world of problems for them, and their only option (besides plummeting sales), is to retreat. On this Two for Tuesday, we wanted to look back […]

Throwback Thursday: The Choice of a Generation

“You’re the Pepsi Generation.” At least that is what Michael Jackson changed the “Billie Jean” lyrics to for his Pepsi commercials. Advertising and music can go together like a meal. If the right ingredients are selected, the meal can turn out to be a mouthwatering, delicious hit. But other times those ingredients don’t exactly fit well […]

Wednesdays with Will: What’s Offensive?

Well, well, well– welcome to another Wednesdays with Will. Whether it’s because we’re more diverse, politically correct or have a better way of policing those who aren’t PC (i.e. social media), today’s advertisers certainly don’t get away with offensive campaigns like they used to. What’s utterly mind-boggling about offensiveness is its subjective-ness. Yes, there are words, stereotypes and depictions that will (rightfully so) offend […]

“You Know I’m Bad, I’m Bad, You know it!”

Ever wonder how we can see the deceased again? This year, we’ve seen legends come “back to life” in various forms. As a fan of “throwing my twos up,” I was thrilled to see the west coast rap legend, Tupac Shakur, resurrected for one last time this past April in the form of a Hollogram […]