Imagine walking silently down a crowded city street, minding your own business, wearing a modest outfit consisting of jeans and a crewneck t-shirt, making no contact whatsoever with any other person, but constantly being harassed–followed even? Imagine walking for 10 hours straight and being catcalled (excluding whistles, winks and other forms of harassment) over 100 times. It […]
Tag: PSA
Wisdom. Applied Wednesday: How Politically Correct is too PC?
In a world in which politics pervade our every waking action and encounter, the fact that advertising, arguably the second most pervasive aspect of modern society, is one of the most significant receptors of political attention is not all that surprising. Since its inception, advertising has served to augment brand recognition and sales by relating […]
Throwback Thursday: Breast Cancer Awareness Month
The leaves rustle on the ground beneath our feet, neighbors place pumpkins on their doorsteps, friends populate Instagram with photos of corn mazes and apple picking and the color pink illuminates the city skyline. All of these indicate that it must be October. While the month is jam-packed with festive excitement from Halloween, Oktoberfest, Hispanic Heritage Month, the […]
Wisdom.Applied Wednesday: Animation and Advertising
Animation isn’t just for children’s movies; it also works well in advertisements. From Snap, Crackle and Pop to the Geico Gecko, brands have used animation in their ad campaigns since the 1940s. The graphic appeal and humor of animation is appealing to consumers, so on this Wisdom.Applied Wednesday, we will be looking at the variety of […]
Wisdom.Applied Wednesday: Truth Tries to ‘Finish It’
Star power works miraculously. From the headphones they use and clothes they wear to charities and causes they support and even their health and wellness habits, celebrities can sway the masses by simply using a product (whether or not they’re paid to endorse it or not). This Wisdom.Applied Wednesday, let’s take a look at how one nonprofit is using star […]
Throwback Thursday: When MTV Featured Music
“This is the true story of seven strangers picked to live in a house, work together and have their lives taped to find out what happens when people stop being polite and start getting real. The Real World.” Some might call it trashy reality television; others might call it one of the greatest sociological experiments […]
Funny Friday: The Best of Smokey
While it may be Shark Week, bear with me as I turn the nature focus from the water to the land. The air is crisper, the sun is coming out later and leaving earlier and all signs point to fall. Although the season doesn’t officially end until September, summer as we know it—beaches, parks, forests—draws […]
It Takes More Than Two to Tango Bullying
For our Two for Tuesday, we’re posting two advertisements that challenge our perspective of bullying and stereotyping. Just as cancer affects almost everyone in some way, everyone is impacted by bullying—even Justin Bieber has something to say about it. Our constitution tells us we all have the right to life, liberty, and pursuit of happiness; […]