#ForceFriday: The Star Wars Toys Awaken

It’s been almost three years since Disney acquired Lucasfilm and, most importantly, the Star Wars franchise, from George Lucas, and since then the sci-fi staple has only been getting stronger. As Obi-Wan Kenobi once said, “If you strike me down, I shall become more powerful than you could ever imagine.”   And while the franchise’s […]

Wednesdays with Will: 2014: A Space Odyssey?

A happy New Year to all of you, and welcome to the first Wednesdays with Will of 2014! 2014. Twenty and thirty years ago people thought that by now the everyday human experience would be closer to that of the Jetsons than of the ’80s: a futuristic society that uses hovering cars and Iron Man-style […]

Talking window or advertising to the bone?

If you ever get tired on the train, be careful: a new advertising medium could put some new purchasing ideas in your head. While several countries ban subliminal advertising, marketers in Germany found a loophole and created a way to tap directly into consumer brains through the “talking window” on trains. While it’s not exactly […]