Today’s market is dominated by mobile devices and mobile apps: customers cruise Instagram while shopping for milk and butter; the bored peruse their second-cousin-once-removed’s trip to Florida; athletes plan their big weekend bike trip on Google Maps. Since July 2008, when Apple’s App Store for iOS opened, mobile apps have consumed individuals, companies, brands, and […]
Tag: Snapchat
Wisdom.Applied Wednesday: Discover Snapchat
Mobile advertising is nothing new, as brands continue to jump at the opportunity to beam their messaging directly into your pocket. Earlier this year, though, a huge name jumped into the fray. For today’s Wisdom.Applied Wednesday, Our Space takes a look at the evolution of Snapchat’s efforts to establish itself as a leading advertising tool. […]
Year in Review: Top Five Branded Content Campaigns
As brands are becoming increasingly clever in their digital strategy, it’s becoming harder to tell between the content created strictly for entertainment’s sake and the content that’s been cleverly developed to sell a product. The digital continues to blur the lines between sales, entertainment and editorial content, and the future of advertising lies in the […]
Wisdom.Applied Wednesday: The Evolution of Snapchat Stories
This Wisdom.Applied Wednesday, let’s take a look at the revolutionary photo sharing app that brands ought to consider making a part of their strategy. Last October, Snapchat released a “My Story” feature, allowing users to add their snaps together to create their own narrative. These stories don’t lose sight of the apps commitment to being an evolving social […]
Trending News Monday: Horrifying Headlines
This weekend’s headlines hint that Halloween must be approaching, because some of the news is absolutely horrifying. From scary clowns terrorizing a California town to the most recent photo hack, check out two of the creepiest stories trending on social media. Clowning Around In Wasco, California, clowns–the ones with the painted faces, red noses, wacky wigs and […]
Throwback Thursday: Disposable Cameras
Taylor Swift, the singer of every teen’s favorite break up songs, wrote an op-ed for the Wall Street Journal earlier this week where she explored the possible future of the music industry, but one thing she said had a great influence on me to throw it back (and no, it had nothing to do with […]
Throwback Thursday: All Aboard the Tech Train
From game-changing conveniences developed in the heat of the industrial revolution to more modern conveniences borne out of the past few decades to non-essential modern amenities like social media, there’s a lot of change happening, and its coming around all the time thanks to technology. This Throwback Thursday, let’s take a look at the good […]
Wisdom.Applied Wednesday: The Web Gets Visual
If a pictures worth 1,000 words, what’s a website with 1,000 pictures worth? 1,000,000? 16, 000,000,000? More image-based websites seem to be cropping up every day. Visual web content has been on the rise for years, and it’s exponentially changed the way everyone (from developers and designers to users and consumers) uses the Internet. Proof […]
Does Facebook Smell Like Teen Spirit?
Facebook turns ten this year, but is the social network still “cool?” Not for teens—at least according to the numbers. Facebook is still the “King” of social networks in terms of users, but with fewer teens registering for/using the app, another network or app could take the crown. Older generations might think that getting a […]
Funny Friday: Smartphone Problems
Louis C. K. and Conan O’Brien got us thinking, between texting, tweeting, snapchating and—oh yeah—calling, people spend way too much time on their phones. Seriously, people have become so introverted with these devices that the effects of being too plugged in can be quite frightening. Since today is Funny Friday—not Debbie Downer Friday—we’ll focus on […]
Two for Tuesday: Ephemeral Advertising
Brands have been following consumers wherever they go for years, and recently that has meant social media more than anywhere else. Likewise, they’ve been experimenting with how best to reach consumers through these services. Facebook posts work best with pictures; Twitter can be used to speak directly to an audience and address concerns, etc. But […]
Throwback Thursday: Phone Fever Flashback
For most, smartphones are essential to their daily lives. Whether they’re used to stay updated with friends through social media, catch up on daily news or simply call or text friends and family, smartphones has literally changed how people communicate, interact and behave with others and their devices. Yet, not long ago smartphones didn’t even […]