Wisdom.Applied Wednesday: Americans, Advertisers and the World Cup

The 2014 FIFA World Cup is just fifteen days away, and advertisers all over the world are gearing up for the event. Of course, American advertisers might have to try a little harder than marketers in other countries. Ad Age summed up the American World Cup ad game pretty succinctly with an article title: “Here’s How ESPN is […]

Two for Tuesday: The Console Clash

A new generation of entertainment is upon us. After 8 long years, PlayStation and Xbox fans will be able to upgrade their hardware to the next big things: Sony’s PS4 hits stores this Friday, November 15th and Microsoft’s Xbox One hit retail shelves next week on the 22nd. Following the heated criticism it received upon its […]

Wednesdays without Will: Microsoft’s PR Flip

In a month, the next generation of video games will be upon us. When console makers announced the features of their new machines earlier this year, gamers were quick to take sides on which systems they planned to purchase. Microsoft launching its successor to the Xbox 360, the Xbox One, immediately faced criticism, but they’ve changed […]

Wednesdays with Will: Console War: 4 vs One

Happy Hump day, everybody! This week’s Wednesdays with Will brings together a battle for the hearts of gamers everywhere: PS4 vs. Xbox One! The Electronic Entertainment Expo (E3) began this week, and both consoles have been paraded around there for the world to see. At the moment it seems that the PS4 is absolutely picking […]

Wednesdays with Will: Entertainment’s Golden Goose

Over the last decade, “fantastical” storylines have dominated the entertainment industry. While science fiction, comic books and epic fantasy stories may have been reserved for “geeks” in previous generations, that’s not the case anymore. If you look at the top 5 most profitable films of all time, the most watched TV shows and some of […]