Since 1980, the worldwide population has gained a lot of weight: obesity rates have doubled globally, and 2.1 billion people are currently overweight or obese. Campaigns to overcome this epidemic are usually centered on encouraging people to eat healthy and participate in physical activity. Many of these campaigns, such as Michelle Obama’s “Let’s Move” program, employ professional […]
Tag: Sponsorship
Wisdom.Applied Wednesday: Track athlete brand sponsorships limit voices
Playing a professional sport seems like a pretty good gig, right? Athletes not only get to play the sport they love and grew up playing, but they generate a pretty healthy salary as well. Athletes playing in the U.S. such as Lebron James, Miguel Cabrera, Calvin Johnson and Alexander Ovechkin all excel at their respective sports while making […]