Missed the headlines in the midst of Halloween weekend festivities? That’s okay, we’ve compiled some of the weekend’s hottest headlines for today’s Trending News Monday. One World Trade Center After years of construction, One World Trade Center finally opened its doors to tenants this morning, officially marking the beginning of a new era of business life […]
Tag: Target
Two for Tuesday: Corporate Philanthropy, The “Phreshest” Approach to Commercial Marketing
If a brand wants to revitalize and promote itself today, it seemingly no longer turns to the traditional, glistening creativity of advertising agencies. Rather, major businesses have begun to lean on the heartstrings of their public, and, in turn, they have begun to create relationships of concern and authenticity between their consumers and products that […]
Throwback Thursday: Target and its “Multicultural Tips”
Most companies espouse the virtues of diversity in the workplace and make a concerted effort to recruit people from diverse backgrounds and also showcase their multifaceted workforce. However, just because a company chooses to hire workers of different ethnicities, that doesn’t mean they necessarily understand how to respectfully treat these workers or that the workers […]
Funny Friday: X-Men, Why So Serious?
The big blockbuster X-Men Days of Future Past—the 7th installment of the X-Men franchise since 2000—opened last night! Running solid for 14 years, X-Men has maintained its Marvel reign for longer than any other Marvel superhero movie, including Spider-Man, Iron Man, Thor and more. While X-Men has been going longer, Marvel’s The Avenger’s (2012) has […]
Two for Tuesday: Celebrity Endorsement Deals Brands Dropped
Vanilla Ice loves Teenage Mutant Ninja Turtles (and Kraft). https://www.youtube.com/watch?v=ISlupo4tlpY While Ice’s more controversial days are (likely) behind him, hiring any celebrity to endorse a product or brand seems like an even riskier venture these days than in the past thanks to the speed bad press can circulate via social media. This sort […]
Trending News Monday: Holiday Headlines
The holiday season is in full gear (and with less than 48 hours of shopping before Christmas, it’s crunch time for many). This Trending News Monday, we’re presenting the Holiday Headlines. Obamacare Deadline Extended Until Christmas Eve Today, the White House extended the Affordable Care Act deadline for Americans to sign up for health insurance […]
Falling For You
Looking for a little more creativity from advertisers and their product placements? Earlier this week, Target released the first two installments of its new short film series, Falling for You, on the company’s website. This isn’t just a typical short film—it’s the ultimate product placement. All props from clothes to fashion accessories to make up and home/office furnishings right […]