Two for Tuesday: Panem Propaganda Engage Hunger Games Fans

The integration of digital assets into any marketing campaign is becoming increasingly vital, especially as the marketers are increasingly targeting younger and younger consumers (who are growing more dependent on technology). It comes as no surprise that marketers are using highly integrated campaigns to engage young consumers, and simulate a tangible feel, or world, to accompany […]

2012: Top Flicks

2012 presented a comeback year for the film industry; since 2009, box office numbers were declining, but highly anticipated sequels, family-friendly movies and a grown-up with a teddy bear helped make this year’s box office more successful than the last, generating $10.4 billion in revenue. So, what did we think about the highest grossing films […]