Wisdom.Applied Wednesday: Branding Blockbusters

New movies hit theaters every weekend, so who’s to say which films are bombs and which are blockbusters? Obviously, promotion, casting, budget and content (if you don’t have a story or a big name, what’s putting butts in the seats?), play factors, but are promotions really that different from one film to the next? Occasionally, films will […]

Two for Tuesday: Celebrity Endorsement Deals Brands Dropped

Vanilla Ice loves Teenage Mutant Ninja Turtles (and Kraft).   https://www.youtube.com/watch?v=ISlupo4tlpY   While Ice’s more controversial days are (likely) behind him, hiring any celebrity to endorse a product or brand seems like an even riskier venture these days than in the past thanks to the speed bad press can circulate via social media. This sort […]