Throwback Thursday: Multicultural PR Disasters

The United States is headed towards being a majority-minority nation within the next three decades. This has major implications for brands, as the new majority-minority will wield incredible buying power (the Hispanic market alone is expected to hit $1.5 trillion in 2015). Lots of companies are acting on this trend, creating targeted marketing and public […]

Trending News Monday: Urban Outfitters Under Fire

Shootings, particularly school shootings, hit the American public’s sensitive spot. The unfathomable deaths of children and young adults spark national uproar–school’s are supposed to be safe; children are supposed to grow old; no one should ever kill an innocent, unsuspecting child. The mere mention of Virginia Tech University, Columbine High School or Sandy Hook Elementary trigger memories […]