Two for Tuesday: Negative Advertising

We’ve all been exposed to the occasional attack advertisement, most notably during election seasons. They can be nasty, controversial and even untrue; but do they work? In recent years, several brands have turned negative in their ad campaigns against rival companies. This Tuesday, we’ll look at two examples of those brands.   “Scroogled”   http://www.youtube.com/watch?v=63u-RG-31B0 […]

#TrendingNews NSA, SMC, Miley and Stanley

From the NSA exposure to Shootings in Santa Monica, Miley’s lyrics controversy and the Stanley Cup Finals, we’ve brought you the top headlines from the weekend. ON-GOING COVERAGE: WHITE HOUSE DEFENDS NSA, AMERICAN’S AGENCY THREATENS CONSTITUTIONAL RIGHTS After 29-year-old Edward Snowden, a National Security Agency contractor and former CIA technical assistant blew the whistle on the […]