Television commercials–while they might be great at getting brands in front of consumers, they’re equally as good as getting actors to build a portfolio. In fact, many of today’s A-list actors got their starts in various print and television ads. Brands will pay big money to have celebrities endorse their products, but sometimes brands luck […]
Tag: Volkswagen
Funny Friday: Cameos and Puppies: The Cream of Super Bowl Ad Crop
Calling all sports fans, commercial fans, food fans, Bruno Mars fans and don’t-really-care-about-anything-but-being-social fans–get ready because The BIG GAME is almost here. Nope, not the World Cup (that’s this summer); not the Sochi Olympics (those are still two weeks away); we’re talking about the Super Bowl. In a way, this year’s game seems less exciting: perhaps […]
Throwback Thursday: Ads That Changed the Game
Advertising may be ever-changing, but parts of the ad game remain constants. Since the industry began, countless changes have been made to the way brands market their products, and behind most of these changes stood a risky idea; sometimes those risks paid off. Let’s take a look at three ads that revolutionized the industry. […]
Two for Tuesday: Ephemeral Advertising
Brands have been following consumers wherever they go for years, and recently that has meant social media more than anywhere else. Likewise, they’ve been experimenting with how best to reach consumers through these services. Facebook posts work best with pictures; Twitter can be used to speak directly to an audience and address concerns, etc. But […]
Wednesdays with Will: What’s Offensive?
Well, well, well– welcome to another Wednesdays with Will. Whether it’s because we’re more diverse, politically correct or have a better way of policing those who aren’t PC (i.e. social media), today’s advertisers certainly don’t get away with offensive campaigns like they used to. What’s utterly mind-boggling about offensiveness is its subjective-ness. Yes, there are words, stereotypes and depictions that will (rightfully so) offend […]