Two for Tuesday: Panem Propaganda Engage Hunger Games Fans

The integration of digital assets into any marketing campaign is becoming increasingly vital, especially as the marketers are increasingly targeting younger and younger consumers (who are growing more dependent on technology). It comes as no surprise that marketers are using highly integrated campaigns to engage young consumers, and simulate a tangible feel, or world, to accompany […]

Twitter has the #Papal Blessing, but Daniel Radcliffe’s still holding out

Last week, Daniel Radcliffe shocked the social media realm by actually creating a profile on Google+. Despite his international mega stardom, Radcliffe has been reluctant to create online profiles, but after a series of impostors created and maintained fake profiles on Facebook and Twitter, he decided to make an official profile to connect with his fans. While […]