25,915: the average amount of days a human has to live. The amount of days to be young, grow old, be healthy. So what’s one sure way to stay healthy during your 25,915 days? Run! Reebok’s new commercial, 25,915 Days, tells the story of one woman who exemplifies making the most of her days. The […]
Tag: Wisdom Applied Wednesday
Wisdom.Applied Wednesday: It’s Not Early Black Friday, It’s Thanksgiving Day
“Haul out the holly Put up the tree before my spirit falls again Fill up the stocking I may be rushing things, but deck the halls again now For we need a little Christmas Right this very minute…” Hold on a minute. Yes, the Christmas holiday season is about to start, but first we’ve got […]
Wisdom.Applied Wednesday: The Good, the Bad and the Rebranding of Miley Cyrus
Miley Cyrus fans in the Dominican Republic are likely disappointed that the singer’s upcoming September 13th concert was banned by the government commission that oversees public performances. Although Cyrus recently stated that she was going to take a break from twerking, the concert was banned by the commission due to morality issues, saying in a statement that […]
Wisdom.Applied Wednesday: The Explosion of K-Pop in Latin America
Recently, Korean Pop Star Psy’s 2012 viral music video for “Gangnam Style” became the first video to reach 2 billion views on YouTube. “Gangnam Style” is also often credited with bring Korean Pop (often referred to as K-Pop) into the U.S. media spotlight. The accessibility of YouTube has recent given K-Pop new fan base amongst […]
Wisdom.Applied Wednesday: Ad-free Disney Channel in the Midst of the Changing Television Industry
“Oh, my gosh, did you see what happened on Orange is the New Black last night?” “No, no, no don’t tell me! I had to catch up on episodes of Graceland before the new episode, so now I have to watch the recording…” Odds are that you have heard a conversation like this recently. TV talk […]
Wisdom.Applied Wednesday: Nike Risks Win Internet
As many of you may have heard, this little event called the FIFA World Cup is in its final stages. With such a huge worldwide event that happens every four years, brands are at war to capture and capitalize on the attention of such a large audience. Although the USA was beaten by Belgium in […]
Wisdom.Applied Wednesday: The Terror of a Twitter Hack
Almost all of us have been victimized by this: you accidentally left your Facebook or Twitter account open somewhere public, and someone hacked it. Maybe they changed your birthday or wrote an embarrassing status or tweet. The truth is, hacked social media accounts happen all the time, and large companies are not that much more protected than […]
Wisdom.Applied Wednesday: Americans, Advertisers and the World Cup
The 2014 FIFA World Cup is just fifteen days away, and advertisers all over the world are gearing up for the event. Of course, American advertisers might have to try a little harder than marketers in other countries. Ad Age summed up the American World Cup ad game pretty succinctly with an article title: “Here’s How ESPN is […]
Wisdom.Applied Wednesday: Powerful Latin American Ads
Barton F. Graf 9000’s spoof of The Barbarian Group epitomized the ad industry—innovatively competitive agencies that produce more than just ads. As advertising advances and competition becomes more and more fierce, agencies all around the globe try to keep topping their rivals by developing unique content that could appeal today’s ever-changing consumer. In the past […]
Wisdom.Applied Wednesday: When the Apps changed the Ads
This Wisdom.Applied Wednesday, we’re looking at Apple’s latest release and what it means for the advertising game. Did Apple even imagine they would drastically change the advertising game when they introduced the iPhone back in 2007? Just two years after its release, smartphone users had completely altered the way cell phone users searched […]
Wisdom.Applied Wednesday: When Entertainers meet Advertisements
This is one of those articles that starts as one thing and completely lands somewhere else, so just be warned. It is Wisdom.Applied Wednesday, and my topic is Entertainment. I don’t know about you, but as a writer I like a few boundaries. Even within those boundaries, there is plenty to get sidetracked with. I […]
Wisdom.Applied Wednesday: Under Armour Doubles Down for Next Two Olympics
True or false, you’re only as good as your tools? False, at least that’s that case with the U.S. speedskating team and their Mach 39 suits by Under Armour. The Team USA sponsors started off the Olympics promising, debuting the Mach 39 (marketed as the fasted speedskating skinsuit ever created). Under Armour even tasked Lockheed […]