Wisdom.Applied Wednesday: Brands to the Future

SPOILER ALERT! Because there are apparently people among us who have not seen the Back to the Future Trilogy.  Since you’re Interneting right now, you must be aware that today is Back to the Future II Day. Yes, today is the day the Doc Brown, Marty McFly and his girlfriend Jennifer Parker travel to from […]

Wisdom.Applied Wednesday: The Explosion of K-Pop in Latin America

Recently, Korean Pop Star Psy’s 2012 viral music video for “Gangnam Style” became the first video to reach 2 billion views on YouTube. “Gangnam Style” is also often credited with bring Korean Pop (often referred to as K-Pop) into the U.S. media spotlight. The accessibility of YouTube has recent given K-Pop new fan base amongst […]

Wisdom.Applied Wednesday: Outdoor Ads and the Urban Takeover

The landscape of outdoor advertising is changing by, well, the landscape of the outdoors. Wisdom.Applied Wednesday, let’s take a look at two pretty unique urban advertising campaigns, and why outdoor advertising is getting a little more creative. Here’s a familiar scenario for those of us in a huge city like Chicago: you’re running late for […]

Wisdom.Applied Wednesday: Fortunes, Failures and Modern Mobile Phones

Fifty-six percent of Americans carry around phones with more computing power than the machines used to send men to the moon in 1969. Technology has seeped into every aspect and element of our lives as it progresses to be more efficient, smaller and more users friendly. Marketers have found countless ways to fit emerging technology […]