Throwback Thursday: A Love Story Unwrapped

The most pervasive ads often say little about the product being promoted, as Tim Maroder explains. One recent minty fresh ad did just this by silently promoting Wrigley’s Extra gum amongst a truly heartwarming love story. The Story of Juan and Sarah (Oct. 2015) creatively unwraps one couple’s time together. The story starts with Juan […]

Throwback Thursday: Wrigley Still Gives Advertisers Food for Thought

It’s hard to spend much time in the city of Chicago and be unaware of the name “Wrigley.” For some the name may just bring to mind the Cubs or your favorite type of gum, but it’s important to remember the man behind the name. William Wrigley Jr. is often thought to be one of […]