Anyone who has ever watched a video on YouTube has undoubtedly come to dread those five second of pre-rolls. For being as despised as pop-up ads, pre-roll ads surprisingly still remain a popular marketing tool with brands. So why do pre-roll ads suck so much? Because the creativity behind them is usually lack luster. YouTube’s […]
Tag: youtube
Year in Review: Top Five Branded Content Campaigns
As brands are becoming increasingly clever in their digital strategy, it’s becoming harder to tell between the content created strictly for entertainment’s sake and the content that’s been cleverly developed to sell a product. The digital continues to blur the lines between sales, entertainment and editorial content, and the future of advertising lies in the […]
Two for Tuesday: Two Brands Killing it on Vine
Vine videos may last only six seconds, but companies are find the looping videos operate as effective marketing tools. In 2013, Dunkin’ Donuts launched the first Vine television ad, and since then many brands have gotten on board to use Vine as a fun, quick and pretty mesmerizing advertising medium; it is a good thing they are […]
Two Branded Music Videos for Tuesday
Music videos are the most popular videos shared on the web. Although these videos are widely available and shared, music videos don’t function to sell albums the way they used to. Online streaming has become the most popular music medium thanks to platforms such as YouTube and Spotify. Instead of creating music videos to sell an […]
Throwback Thursday: Happy Sweet 16 Google
I don’t mean to sound like one of those kids from the AT&T U-Verse ads, but kids today sure have it easy. When I was a growing up, I had to use books and encyclopedias as references for papers–not ebooks or online resources. Compiling research literally meant getting up off my rear and going out to gather […]
Two Back-to-School Ads for Tuesday
As a recent college graduate, I’m having a hard time believing that for the first time in 17 years I won’t be in “Back-to-School” mode in a few weeks. However, for many other people, the end of August means the end of swimming pools, BBQs and family vacations, and it marks the start of classes, homework and […]
Fun Friday: Insane YouTube Facts
Together, people all over the world watch six billion hours of video on YouTube each month. That’s almost an hour for every person on Earth. As ads run before almost every video, that’s pretty great news for brands. But do you think YouTube commercials have an influence on people? Yes, even if 75% of YouTube in-stream ads […]
Wisdom.Applied Wednesday: The Explosion of K-Pop in Latin America
Recently, Korean Pop Star Psy’s 2012 viral music video for “Gangnam Style” became the first video to reach 2 billion views on YouTube. “Gangnam Style” is also often credited with bring Korean Pop (often referred to as K-Pop) into the U.S. media spotlight. The accessibility of YouTube has recent given K-Pop new fan base amongst […]
Two for Tuesday: Panem Propaganda Engage Hunger Games Fans
The integration of digital assets into any marketing campaign is becoming increasingly vital, especially as the marketers are increasingly targeting younger and younger consumers (who are growing more dependent on technology). It comes as no surprise that marketers are using highly integrated campaigns to engage young consumers, and simulate a tangible feel, or world, to accompany […]
Two for Tuesday: Brands with Pride
Last month, President Barack Obama declared June the official Lesbian, Gay, Bisexual and Transgender (LGBT) Pride Month… giving advertisers less than 30 days to chime in and support their consumers. Illinois already recognized the beginning of pride month last Sunday (June 1), when the it became the nineteenth state to legalize gay marriage. In his statement last […]
Funny Friday: X-Men, Why So Serious?
The big blockbuster X-Men Days of Future Past—the 7th installment of the X-Men franchise since 2000—opened last night! Running solid for 14 years, X-Men has maintained its Marvel reign for longer than any other Marvel superhero movie, including Spider-Man, Iron Man, Thor and more. While X-Men has been going longer, Marvel’s The Avenger’s (2012) has […]
Fun Friday: Where’s the Kleenex?
Guys, I have a confession to make. As a grown man, this isn’t easy to say. My tear ducts have been doing odd things lately: some sort of liquid drips out, and these little bits of warm, salty water fall down my cheeks. It usually comes with some sort of strong emotion inside of me. […]