Wisdom.Applied Wednesday: Branding Blockbusters

New movies hit theaters every weekend, so who’s to say which films are bombs and which are blockbusters? Obviously, promotion, casting, budget and content (if you don’t have a story or a big name, what’s putting butts in the seats?), play factors, but are promotions really that different from one film to the next? Occasionally, films will […]

Wednesdays with Will: Casting Bananza, You Lose…You Die

It’s been awhile, my public, but I have returned once again to bestow my awesome presence upon you! We have recently hit the gold mine of casting news, from the controversial casting of Ben Affleck as the new Dark Knight to yesterday’s long awaited news of who would play the coveted roles of Christian Grey and Anastasia […]