SJG is officially born. The legacy begins.
Interest rates are at 21%
Launched the first national
Hispanic in-community retail
program
Across 450 stores and 30
markets Capri Sun
New Television Company
Home
Box Office
Developed the first Hispanic
retail-driven promotional
program. Promoted 150+ annual
community events.
Coca-Cola
Camcorders
are introduced
Developed the first
comprehensive
on/off-premise promotional
efforts for the Hispanic
market.
Promoted 250+ annual community events.
Anheuser-Busch
Apple releases the
Macintosh
Personal Computer
Sponsored the first multi-ethnic
citywide festival in Chicago.
Over 150M attended
Pan American Festival
One of the biggest
marketing fiascoes:
COKE CHANGES
ITS FORMULA
Developed the
first Hispanic vendor program.
Walgreens
1/3
of Americans
own a VCR
Brought the First National
Hispanic Rodeo to the Midwest.
Anheuser-Busch
The
Simpsons
debuts
Established the First Hispanic
national stand-alone
marketing consulting
firm in the U.S.
San Jose Consulting
span>CDs outsell
Vinyl records
for the first time
Developed an in-house Spanish
media measurement
system for the top 30 ADIs
SMRA™
Teenage
Mutant
Ninja Turtles
become an overnight success
Created the first Hispanic national
stand-alone public relations
agency for the U.S. Hispanic market.
San Jose Public Relations
World
Wide Web
debuts
Created the first advertising
agency network exclusively serving
the U.S. and Latin American
markets agencies
The San Jose Network
Soviet Union
breaks up
Launched the first integrated
advertising program to reach
Hispanics in both the
U.S. and Latin America
ACE Hardware.
Guatemala’s
Rigoberta Menchú
wins the Nobel Peace Prize
Developed the
first national Hispanic
corporate relations program.
Anheuser-Busch Companies
European
Union
is created
Executed the single largest
most comprehensive U.S.
Hispanic direct mail campaign.
Dropping 750M pieces.
Sprint
NAFTA
is born
Developed the first Hispanic,
merchandise allocation tier
system for a food retailer.
Dominick’s
Hispanic Americans
boycott ABC’s failure to
provide Latino programming
George L. San Jose
becomes co-founder and first
elected director of the
Association of Hispanic Advertising Agencies
(AHAA)
U.S. hosts Summer
Olympics in Atlanta, GA
Developed a holistic approach
to fully integrate an
advertising brand message
across all consumer touchpoints.
Total Market Solutions™
World loses
Princess Diana
Perfected a sales projection
ROI model defined by
acculturation/usage index level factors.
Volumetrics™
The 4th Dimension™ is born
Pope John Paul II
visits Cuba
Developed the first consumer
behavior model by lifestyle,
socioeconomics and ethnicity
LifeMapping™
World population
reaches 6 billion mark
Created a series of brand development
insights for optimal advertising impact
BrandScape™, Brand Bible™
and Soul Manifesto™
Human
genome is deciphered
Developed the first “corporate to
church” multi-dimensional
in-kind program.
Sixty-seven churches
ComED
9/11 terrorist
attacks on the U.S.
initiate War on Terror
Became the first Hispanic
agency to win an
IABC Spectra award
Hanes Hosiery
Euro Currency
Debuts in 12
European countries
Became the first Hispanic agency
to win IABC Gold Quill award.
San Jose Public Relations
National Pork Board
Apple Launches
iTunes Store
Became the largest consortium
of Hispanic MARCOM companies
serving the U.S. and Latin America.
San Jose Network Ltd.
Bush is reelected as President of U.S.
Became the first and only
Multicultural agency to win two
IABC Gold Quill awards in one year.
San Jose Public Relations
National Pork Board
Bush signs
Central American
Free Trade Agreement
Became the first and only
Multicultural agency to win
the 2006 EFFIE® award
National Pork Board
Twitter
introduced publicly
SJN’s Creative Inner Circle is
enabled to elicit and provide real-time
creative conceptualization from its
top creative directors throughout the U.S.
and Latin America.
AOL, once the largest
ISP in the U.S., refocuses as an
advertising business
SJG rolls out “BuZone”, a web portal
designed to replace the traditional
FTP site with a secure platform for
clients to review and approve creative work.
Barack Obama
elected the first African-American
President of U.S.
SJG wins its first Telly Award for a
general market TV spot, “Baseball”.
American Family Insurance
Advertising
conglomerates
begin selling off the Latam agencies
SJN + TAAN sign strategic alliance
and become the largest independent
network of MARCOM agencies
in the world.
iPad hits the market,
iPhone 4 is rolled out
30 years of accomplishing
unprecedented marketing results
for its clients. Launches pro-bono program,
“Giving as We Grow,”
extending its services to
non-profits organizations.
The U.S. finally
caught Bin Laden,
the master mind of the 9/11 attacks
First multicultural agency
to fully develop and integrate
advertising campaigns
simultaneously across the U.S.
and Latin America.
The Mayans were wrong,
the world did not end
SJN reaches its
first $1B in billings
The Mobile phone is
the standard tool for commerce
Clients demand a centralized,
accountable marketing
services group. Is this the comeback
of the fullservice agency?
The “film-like” HD4 digital
replaces 35mm as the new
standard of quality
As predicted,
the full-service model
makes a comeback
with holding companies
leading the charge
at the corporate level
Apple looks to
dominate wearables
with the launch of
the Apple Watch
SJG prepares to build the
agency roadmap
of the future:
Remote, Global, Connected
Fake news
infects Facebook
Clients explore the
potential of Voice
to understand
use cases
and limitations
The rise of
Cryptocurrency
and
Blockchain
spreads like wildfire
Clients explore how
the Cloud can
transform their business
Amazon Go launches
rethinking how we shop
starting a retail arms race to
win consumers on convenience
Clients continue to
shift budgets into digital
as consumer behavior changes
and the landscape grows
even more complex
The WeWork debacle changes
how companies operate: From
Growth at all costs
to focus on
Profitability and
Unit Economics
Manufacturers rush to
centralize eCommerce
and build performance marketing
capabilities
COVID-19
accelerates eCommerce
penetration by 5 years
Clients demand a
total market solution
that address
complex and nuanced
cultures at
global scale
Companies build
accelerated roadmaps
for advancing
digital transformation
and shifting their workforce remote
Commerce advertising becomes a dominant
growth channel
for Consumer Goods manufacturers
5G ushers in a new era of companies
delivering tech and services
not feasible before
AI begins widespread adoption amongst marketing agencies.
TV Streaming Services and agile marketing strategies continue to personalize customer experiences.
Trump’s re-election proves once again how out of touch consumer researchers and pollsters still are.
AI becomes a key marketing tool for 64% of the nation’s marketers. Our early adoption is paying off for our clients.
Chatbots and Virtual assistants being to engage with consumers in real-time.
Agencies scramble to find alternatives to 3rd party cookies sunsetting in 2024.
