At the 59th International Festival of Creativity in Cannes France, agencies from around the world gathered as media judges dissected their creative work and granted the best of the best awards, making them Grand Prix Lion winners. From commercials to innovative designs to promotions (to name a few), only the most inspirational and influential pieces of work were deemed worthy of this festival’s awards. The winners truly embodied powerful messages as well as showcased thinking outside of the box and pushing the boundaries of creativity with simplicity. Two emotionally and inspirationally awing campaigns Cannes recognized this year include Chipotle’s “Back to the Start” campaign by Creative Artists Agency in L.A. and Nike’s Fuel Band accelerometer which spawned the idea of Nike Fuel by R/GA agency in New York.
Chipotle “Back to the Start”
http://www.youtube.com/watch?v=aMfSGt6rHos&feature=player_detailpage
The Chipotle commercial, through animated stop motion, tells a story of a farm owner’s journey with his small business which eventually transforms into a huge, chaotic environmental mess. Feeling troubled, he decides to make a change. The farmer goes back to the beginning, starting out fresh again, and sells his harvest and livestock to Chipotle—demonstrating that the company’s products are environmentally friendly and responsible. The commercial’s musical and visual elements tie together perfectly – evoking an emotionally and environmentally healthy message.
Nike “Fuel Band”
http://www.youtube.com/watch?v=dG0vLFFtZDs
Revolutionizing the Nike+ campaign, the Nike Fuel Band acts as an inspirational wrist band that encourages people to stay or get in shape. The Fuel band does not discriminate against any type of exercise and tracks it for you. This little wristband translates exercise accomplishments into points. When connected online, these point look like a video game where people try beat their past exercise points, they can simply track points to stay motivated. This wristband brings new light and inspiration to working out, staying fit and healthy; consumers become excited about working out and tracking points keep them going via Nike Fuel.
Check out Cannes Lions for many more amazing Grand Prix winners and awards given to other truly talented agencies and get inspired!
Cover Photo Source: Site Marca via Flickr
[author] [author_image timthumb=’on’] https://wpmaster.sjadv.com/wp-content/uploads/2012/10/Our-Space-Anet.png[/author_image] [author_info] Anet is a Junior Executive at SJG. I am an aspiring Art Director. I love to create, and it’s as simple as that. I graduated from DePaul University with a BA in Communications, majoring in PR and Advertising and double minoring in psychology and digital cinema. Other things I enjoy include watching T.V. shows, movies and trailers, cooking, boxing and searching for inspirational and ridiculously funny things on the internet. I have a strange addiction to sour candy, and I hope to have some fun here.[/author_info] [/author]